How our pricing works

The size of the site and what it has to do. A one-page site costs less than a multi-page build, and every feature that does work for you adds to it: online booking, a client portal, forms that file each enquiry in a CRM, or an online store and its catalogue.

The platform matters too. We code a site from scratch when a template would hold the business back, and build on WordPress, Shopify or Webflow when one of them fits better. Improving the WordPress site you already have or your Shopify store often costs less than starting over, and we say so when it does.

The workflows the system carries, the people and roles who use it, the systems it connects to and the reports it has to produce. A CRM for one team is smaller work than an operations system that runs quotes, orders, scheduling and invoicing, and every connection, such as QuickBooks Online and Stripe, Google Calendar or Microsoft 365, is priced by the work it takes.

We scope software in phases. The first phase is usually the one handoff that costs you the most time, such as a quote retyped into an invoice, so the first spend fixes the worst problem and the rest arrives in small releases your team can use as it goes.

The AI Readiness Check is free: a look at how your business runs, then a written list of where AI pays off first. An AI Pilot is a fixed price for one workflow, built and run on a slice of real work with a person in the loop, so the first spend is limited and the result is measured before anything grows. AI Advisor is billed monthly.

What moves the price of a pilot is what it has to touch: how many kinds of call or task it handles, and which systems it connects to, such as your calendar, CRM or phone line. The AI receptionist is part of NameCRM, a subscription whose pricing businesses that request access hear first. The rest is on the AI Solutions page.

SEO, social media, Google Ads management and Google Business Profile care are billed monthly. The price follows how much work each month carries: the pages and content for SEO, the posts and reels for social media, the campaigns for ads. The SEO and social media pages list what each package includes, and combining two of our marketing services takes a discount off both.

Some costs never pass through us. Google bills your ad spend straight to you, with nothing added on top, and the same goes for a Shopify subscription, paid apps, domain renewals, Microsoft 365 licences and Stripe's processing fees: each is charged by the company that provides it.

The scope in plain words, what is included, and a line that says anything not listed is not included. The price for that scope, with GST shown on top. The payment schedule: for a project, usually a deposit when you sign and the balance on delivery; for a monthly service, billing a month at a time. And the costs other companies bill you directly, so nothing arrives later as a surprise.

Once you accept the estimate, an engagement letter with the same scope and price follows for you to sign online, and the work starts once it is signed.

The price holds for the scope you signed. If you ask for something the scope does not cover, we write the change down and quote it before any of it is done, and you decide whether it goes ahead. A change never appears on an invoice you did not see coming.

GST is added on top of every estimate and invoice, shown as its own line with our GST number. The price we talk about is the price before tax, so the total is never a surprise.

What we make for you is yours once it is paid in full: the design, the content, the code we write and the files. The accounts a project needs, such as the domain, hosting, analytics or Business Profile, are set up in your name, or run by us and transferred whenever you ask; the written scope says which. Themes, plugins, apps and platforms stay under their makers' licences.

NameCRM is different, because it is our product: you subscribe to it, and the data in it stays yours, with one click exporting your records as spreadsheet files.