ShopBerbeR Marketplace

Project Overview

ShopBerbeR is a Canadian online marketplace serving shoppers across Canada and the United States. It sells fashion, clothing and shoes, electronics, furniture, kitchen appliances, beauty and personal care, and jewellery and watches, alongside Berber and Amazigh cultural products. The marketplace is built on a simple promise: make online shopping easy, trustworthy and enjoyable, and let independent sellers open their own storefronts with zero listing fees and transparent payouts.

Project Summary

We built the ShopBerbeR marketplace on WordPress with WooCommerce, using the Wolmart theme and Elementor for a fast, conversion-focused shopping experience. At its core is a full multi-vendor system: sellers register themselves, get their own storefront, and manage products, orders and payouts from a store manager dashboard. A catalogue this broad depends on shoppers finding things, so it is organized into browsable departments with category merchandising, search with category filters, and product variants for size and colour. Shoppers get secure encrypted checkout, real-time order tracking, AI-generated review summaries on product pages, star ratings and reviews, wishlist and compare tools, a blog, and Progressive Web App (PWA) support for an app-like experience on phones.

About ShopBerbeR

ShopBerbeR is an online marketplace based in Ontario. A bar across the top of every page welcomes shoppers with the Canadian and American flags, and prices are shown in US dollars.

Seven departments hold products today: Clothing, Computers, Electronics, Fashion, Furniture, Kitchen and Sports.

What they needed

ShopBerbeR is meant to carry other people's shops as well as its own catalogue. Sellers had to be able to sign themselves up, open a store under the ShopBerbeR name and run it from the site.

Shoppers, in turn, needed to see which seller they were buying from and a way to ask that seller a question before paying.

What we built, and why

We added the WCFM marketplace to WooCommerce because it gives sellers a Store Manager on the storefront itself. The Store Manager link in the header opens a sign-in page, and sellers work from there rather than from the WordPress admin.

The Become a Vendor page, headed Create a Store, leads to a Vendor Registration form that asks for a username, an email confirmed with a verification code, a first and last name, a store name, a store phone and a password. The form shows the address the new store will get: shopberber.com/store/ followed by the store's name.

Each seller's store page has tabs for Products, About, Policies, Reviews and Followers, with Inquiry and Follow buttons. On a product page, Vendor Info, More Offers, Store Policies and Inquiries tabs sit beside the description and reviews, with a More items from this seller row and an Ask a Question link.

Checkout runs through Stripe, which also offers Klarna and Affirm for buyers who would rather pay over time.

Where it stands today

The marketplace is live at shopberber.com, and a seller store is open under its own shopberber.com/store/ address.

The blog carries posts dated from September 2025 to January 2026, on kitchen appliances, walking gear and everyday wear. The January post, on a Berber Amazigh coat, was published by a seller from their own account.