HR Next Door

Project Overview

HR Next Door Consulting Services is a fractional HR consultancy based in Port Moody, BC, founded by Aaronna Martin, a Chartered Professional in Human Resources (CPHR) with over twenty years of experience across twelve industries. Serving small and medium businesses throughout the Tri-Cities and the Lower Mainland, HR Next Door offers senior HR expertise by the hour, the project, or the month, from recruitment and onboarding to workplace investigations, policies and handbooks, and terminations, all compliant with BC Employment Standards and WorkSafeBC.

Project Summary

We developed the website for HR Next Door on WordPress, building a friendly, approachable platform that positions the brand as “the blue door you knock on when you need HR.” The site features twelve dedicated service pages, a free downloadable HR Audit Toolkit (PDF lead magnet) built for BC businesses, a secure contact form with Google Maps integration, a client reviews section with star ratings, a blog, a newsletter subscription, and an embedded intro video. Every page is built with SEO-optimized content and metadata for better local search visibility and a fully responsive design.

About HR Next Door

HR Next Door is based in Port Moody and serves small and medium businesses across British Columbia, mostly remotely, visiting on site when needed.

Typical clients are owner-led businesses of five to fifty people with no HR department, employers in clinics, trades and retail, and non-profits whose boards need policies that hold up to scrutiny.

Aaronna holds a Human Resources Diploma from BCIT (2005) and the CPHR designation (2018), and belongs to CPHR BC & Yukon, Alliance 360 Sisterhood, Resilient Women in Business and The Fountainhead Network.

What they needed

HR Next Door's own copy says most engagements start with one problem. An owner arrives with a termination, a complaint or a missing handbook and needs to see quickly that she handles it.

The site also had to be clear about cost and commitment without a price list, since fees depend on scope. Its answer is a free first conversation and no long-term contract.

What we built, and why

Each of the twelve services has its own page on one pattern: what is included, why it matters in British Columbia, then the free consultation offer. Each also links to all twelve, so a visitor on the wrong page is one click from the right one.

Beside the text, a side panel lists the twelve services with the current one marked, offers a free 30-minute consultation under the heading Talk it through first, and points to the toolkit. Previous and Next links step through the services in order, and a closing band invites the visitor to see all twelve.

The HR Audit Toolkit page lists the checklist's nine sections, so a visitor sees what is inside before opening it. The PDF needs no email address, and the page suggests bringing the completed checklist to the free consultation as its agenda.

The FAQ answers what owners ask before they call, from cost and contracts to whether she works outside Port Moody.

How we built it

The site runs on WordPress with Elementor and the Eazyrecruitz theme, and every custom section lives in a custom child theme, so a theme update cannot overwrite the work. Elementor holds only the top of each page. The sections below it are written once in the child theme and added to each page by its ID, so a block that appears on two pages, such as the Proud Member Of logos, is changed in one place.

The newsletter signup in the footer is our own form, built in place of Mailchimp. It checks the address, turns away bots with a hidden field that people never see, and emails each new subscriber straight to HR Next Door's inbox.

Every page also carries structured data that describes HR Next Door to search engines as a professional service in Port Moody, serving Coquitlam, Port Coquitlam and British Columbia, and names all twelve services. A Site Map page lists the main pages, the twelve services and the latest articles in one place.

How it works for her clients

Every page carries a Book a Free Consultation button in the header, beside the phone number and email. The contact form asks for a name, business name, email, phone and a note on the problem; only name and email are required.

Below it, What Happens Next sets expectations: Aaronna reads each enquiry herself and usually replies within one business day, the first call runs 30 minutes, and scope, timeline and cost come in writing before work starts.

Owners who would rather talk can tap to call, and the contact page maps the Port Moody office.

Where it stands today

The site is live at hrnextdoor.ca, and the footer of every page credits Nametech Canada. On 23 September 2026 we added an Off the Clock section to the About page, with a new portrait of Aaronna and a photo of her with her dog Penny, followed by a card for each of her four groups that links to its site.

The same four logos now sit in a row on the home page under her qualifications, and the new portrait opens the home page slider.

Her blog, HR Insights, holds three articles for BC owners: whether you need an employee handbook, what Employment Standards requires when you end someone's employment, and the mistakes owners make in their first ten hires. Each is dated 2 August 2026 and carries Aaronna's name and photo, with buttons to share it on Facebook, Twitter and LinkedIn.