Google Ads management for Surrey businesses
Google Ads can put a Surrey business at the top of the results the day a campaign goes live. It can also burn through a month's budget on clicks from people who were never going to hire you. The difference is in the setup: which searches you bid on, where the ads show, what happens after the click, and whether anyone is counting the calls.
Nametech Canada manages Google Ads for local businesses from our base in Surrey. A local service business usually wants one thing from advertising, which is for the phone to ring with the right kind of job, so that is how we build and measure campaigns.
Bid on the searches that become jobs
A roofer does not want to pay for "roofing jobs hiring" or "how to patch a roof yourself". We start with search campaigns, because a person typing "emergency plumber" and a city name is telling you what they need right now. We group keywords tightly by service, write ads to match each group, and keep a growing list of negative keywords so searches for jobs, courses and do-it-yourself guides stop costing you money.
Performance Max and display campaigns have their place, mostly once there is enough conversion data for Google's automation to learn from. On a small local budget, plain search campaigns usually earn their keep first.
Show ads only where you work
Surrey covers a lot of ground, and few businesses serve all of it equally. If your crews work mainly in Cloverdale, Fleetwood and South Surrey, your ads can be limited to those areas by postal code or by a radius around your shop. A Guildford clinic can target the neighbourhoods its patients come from. We also set an ad schedule, so ads run when someone is there to answer the phone.
Then the click has to land somewhere useful. For JLJ Painting in Surrey, our work included landing pages alongside the ads. A good landing page covers one service, shows photos of finished jobs, and has a quote form and a phone number that can be tapped. Sending paid traffic to a general homepage wastes much of it.
What you pay, and what you see
You set the budget, and you can change or pause it whenever you like. You pay the ad spend directly to Google, so all of it buys clicks and none of it is marked up. Our management fee is separate and is scoped after the free assessment, once we know how many campaigns and platforms are involved. Pairing ads with our SEO or social media package takes 10% off both.
Conversion tracking goes in before the first ad runs: form submissions, calls from ads and calls from the website. Each month you get a report with spend, clicks, conversions and cost per lead, plus a note on what we changed. To begin, book the assessment online or call 604-900-2060.
Your Choice
Smart Ads Management packages
Ads budgets and management fees are scoped to your goals, platforms and spend. Book a free assessment and we will recommend a plan, or bundle ads with SEO and social media at the rates below.
Bundle & Save
- Combine this package with any other service (SEO, Social Media Marketing or Smart Ads Management) and receive 10% off both packages.
- Take all three (SEO + Social Media Marketing + Smart Ads Management) together and enjoy a 15% discount on the total.
FAQ's
Surrey Smart Ads Management questions
How much should a Surrey business budget for Google Ads?
It depends on what a click costs in your trade and what a new customer is worth to you. During the free assessment we look up estimated click costs for your main searches and work backwards to a sensible test budget. You choose the amount, it is paid directly to Google, and you can raise, lower or pause it at any point.
Do you add a markup to my ad spend?
No. Your ad spend is billed by Google to you, and we never add a percentage on top of it. Our management fee is a separate amount that we quote after the free assessment, based on the number of campaigns and platforms we manage. Both figures appear separately, so you can see exactly what went to advertising.
Can my ads show only in parts of Surrey, such as Cloverdale or South Surrey?
Yes. Google Ads can target by city, postal code or a radius around an address, and can exclude areas too. A mobile service might cover all of Surrey plus Langley and White Rock, while a storefront in Newton might advertise within a short drive. We match the targeting to where your jobs come from and review it as the results come in.
Do I need a new website before running ads?
Not always. If your site loads quickly on a phone and has a clear page for the service you want to advertise, we can start with it. If it does not, a single landing page is usually enough to begin, and we build those. We check your site during the free assessment and tell you which applies.
Lower Mainland and Fraser Valley