The Art of Business Networking

Project Overview

The Art of Business Networking (TAOBN)™ is a Chicago-based, purpose-driven platform founded by Sherry Kirksy that helps women in business build meaningful professional relationships with clarity, confidence, and intention. Through monthly virtual “Power Hour” networking events and her signature Meet People on PURPOSE™ (MPOP™) system, TAOBN replaces random networking with structured experiences where genuine conversations lead to real opportunities, attracting attendees from across the United States and beyond.

Project Summary

We developed the website for The Art of Business Networking on WordPress, building a polished platform to grow the TAOBN community and drive event registrations. The site features a full events calendar with individual event pages and ticket purchase links, a dedicated founder and brand story page presenting the PURPOSE Framework, an extensive client testimonials section, the “Relationship Receipts” blog, a secure contact form with privacy consent, and a WooCommerce online store scaffolded and ready for the brand’s upcoming product launch, all wrapped in dynamic hero visuals. We also run its Instagram, Facebook and LinkedIn, with posts, reels and stories made every month.

About The Art of Business Networking

A TAOBN Power Hour runs for 90 minutes on Zoom. Women in business, from founders and consultants to coaches and creatives, rotate through short guided conversations around a monthly focus and leave with a follow-up plan.

The free events are for connection; workshops, workbooks and services are offered separately for those who want to go deeper. A workshop, Meet People on PURPOSE™, is on the calendar for October 24, 2026, on Zoom.

The method behind every room is the seven-part PURPOSE Framework: Purpose, Unshakeable, Relationships, Pitch, Operate, Show and Endure. Sherry Kirksy brings a background in business development, leadership and benefits consulting to it.

What they needed

Tickets are sold through Eventbrite, so the website had to be the place where people find the next event, understand the method, and then click through to register.

It also had to hold Sherry's monthly essays, the Relationship Receipts series, and have a store ready for the day her products launch.

What we built, and why

The events calendar runs on The Events Calendar, with List, Month and Day views, a keyword search, and a Subscribe to calendar menu for Google Calendar, iCalendar, Outlook 365, Outlook Live and .ics downloads.

Every event has its own page with the date, time, venue, organizer, categories and the Eventbrite listing in its Website field. On the September and October pages the listing appears twice more, as a button above and below the description, such as Save your free seat on Eventbrite and Register free on Eventbrite. A visitor never has to hunt for the registration link.

Events carry Chicago time, so the Add to calendar links land at the right hour in each attendee's own calendar, and the home page labels its times CT.

The home page opens on a three-slide Slider Revolution hero, each slide ending in See How It Works. Its Next events block shows the coming two events with the date, the time in CT and a Buy Tickets button to Eventbrite, and we update it as each event passes. Further down sit nine attendee notes, each with a city and a date, and a short FAQ on the tickets and the framework.

The blog has Blog, Events and Relationship Receipts categories, tags and a search. We published the September 1, 2026 essay, "The Eagle Has Landed. The Chickens Are Fine. Carry On.", tagged it and linked it to What Is TAOBN? and the events calendar, with images picked to match what the essay says rather than its title. One site-wide style rule gives every post a plain white page, so a new essay goes up ready to read with no styling by hand.

The Contact Us form asks for a name, email address, phone, subject and message, and a privacy consent tick linked to the Privacy Policy before Get in Touch sends it.

Social media we run for them

We also run TAOBN's Instagram and Facebook, with LinkedIn as the third channel. Each month we design the posts, reels and stories, write the captions, and schedule them from a monthly calendar Sherry sees first in her client portal.

We started on September 5 by rebuilding the Instagram profile: a new bio, the Business Consultant category, and three links led by Save your Power Hour seat. We also set up a keyword reply on Instagram and Messenger, so anyone who sends the word PURPOSE gets an instant answer confirming their place on the workbook wait-list.

September carried 8 feed posts and 4 reels on Instagram and Facebook, 11 story frames across six story days, and 7 posts on the LinkedIn company page. One reel was cut from the recording of her own August Power Hour, and we took five new testimonials from the chat of that same recording.

Every scheduled post was read back from Meta Business Suite's own scheduled list on the day it was queued, so a post that failed to save would be caught before its date. The Facebook copies carry the event link in the text, where a reader can tap it, and the Instagram copies point to the links in the bio.

Where it stands today

The site is live with four events in its calendar: the August 11 and September 8 Power Hours, the October 13 Power Hour and the October 24 workshop. We added the October 24 workshop page and the October 13 registration links on September 18, 2026.

The blog carries two Relationship Receipts essays, dated July 8 and September 1, 2026. The store runs on WooCommerce in coming-soon mode: the Products page reads Great things are on the horizon, and no products are listed yet.

The October posts, reels and stories for all three channels were scheduled before the month began, leading into the October 13 Power Hour and the October 24 workshop.