Google Ads management for Vancouver businesses
Advertising on Google in Vancouver tends to cost more per click than in smaller BC markets. More companies bid on the same searches, from Downtown law firms to Kitsilano dentists, and each extra bidder pushes the price up. At those prices, a loosely built campaign gets expensive fast.
Nametech Canada manages Google Ads and paid social for Vancouver businesses. We are a Surrey company that also builds websites and online stores, which means the ads, the landing pages and the tracking are handled by one team.
Why the Vancouver auction needs tighter campaigns
Google ranks ads on more than the bid. It also scores how closely the ad and the landing page match the search. A relevant ad can pay less per click than a vague one in the same position, so in an expensive market, relevance is where the savings are. We build small, specific ad groups, use phrase and exact match keywords before broad ones, and write a landing page for each service you advertise.
We also look at who you are up against. Auction data inside Google Ads shows which competitors appear beside you and how often. That helps decide where to compete head-on and where to go around: a narrower service, a specific neighbourhood such as Gastown or Mount Pleasant, or hours when fewer advertisers are active.
Search, Shopping or Performance Max
The campaign type depends on what you sell. Service companies and professional firms usually start with search campaigns. Online stores need Shopping ads, fed by a clean product feed from Shopify or WooCommerce. Floor Warehouse and Holy Vibe are two Shopify stores we built, and our work for Floor Warehouse included ads management.
Performance Max hands most decisions to Google's automation across Search, YouTube, Display and Maps. It can work well for a store with steady sales data. With thin data it tends to drift toward cheap placements, so we add it after search and Shopping have produced reliable conversion numbers. Remarketing brings back visitors who left without calling or buying, on Google and on Meta.
Tracking first, then spend
Before any budget goes live, we set up conversion tracking for purchases, form submissions, booked appointments and calls. Without it, nobody can tell which keywords pay for themselves, and in Vancouver that guess is a costly one. Monthly reports cover spend, conversions, cost per acquisition and return on ad spend, along with the changes we made and why.
Your ad spend goes from you to Google or Meta with no markup. Our management fee is quoted after a free 30-minute assessment, where we review your current account if you have one. Meetings happen by video or at your Vancouver office. Reach us at info@nametech.ca or 604-900-2060.
Your Choice
Smart Ads Management packages
Ads budgets and management fees are scoped to your goals, platforms and spend. Book a free assessment and we will recommend a plan, or bundle ads with SEO and social media at the rates below.
Bundle & Save
- Combine this package with any other service (SEO, Social Media Marketing or Smart Ads Management) and receive 10% off both packages.
- Take all three (SEO + Social Media Marketing + Smart Ads Management) together and enjoy a 15% discount on the total.
FAQ's
Vancouver Smart Ads Management questions
Why are Google Ads clicks more expensive in Vancouver?
Price is set by an auction, and Vancouver has more bidders in most categories, many with agency-run accounts and large budgets. Legal, dental, real estate and home services tend to sit at the expensive end. You cannot change the auction, but tighter keywords, better ads and a faster landing page raise your quality score, which lowers what you pay for the same position.
Is Performance Max a good fit for my Vancouver business?
It depends on your data. Performance Max learns from conversions, so a store with regular online sales gives it enough to work with. A service firm with a handful of leads a month usually does better on search campaigns with careful keywords, where you can see every search you paid for. We often begin with search and test Performance Max later.
Can you take over and fix an existing Google Ads account?
Yes. In the free assessment we review the account you have: which searches triggered your ads, which of them converted, how conversions are being counted and where budget is leaking. You get the findings in writing. If you hire us, we restructure the account in place, so your history and any working campaigns are kept.
Do you run ads on Instagram, Facebook and LinkedIn as well?
Yes. Our ads management covers Facebook, Instagram, LinkedIn and TikTok as well as Google Search, Display, Shopping and YouTube. For many Vancouver businesses the best split is search ads for people ready to buy and Meta or LinkedIn ads to stay in front of those who are not yet. Spend on each platform is paid directly to that platform.
Lower Mainland and Fraser Valley