How we use AI
We use AI in almost everything we do, and we would rather show you how than ask you to take it on trust. This page says where AI does the work, what a person always checks, and how your data is handled. We update it when our tools or rules change.
The short version: AI makes us faster and more thorough. People decide what ships, what a client sees and what a claim says.
Writing
AI helps us research and draft website copy, case studies, emails and reports. Every fact in the finished piece is checked against a source, and we do not publish numbers we cannot back up. A final check removes the phrasing that makes writing read as machine made.
Design and imagery
We use AI image tools for concepts, scene and product imagery, and campaign visuals, and a designer picks, edits and places every image. We never generate or animate video of a real person without that person's clear consent, and we do not present generated people as real customers or staff.
Software
We build software with AI coding tools, which is how we rebuilt this website and switched it live in a single day, and how NameCRM has shipped more than 500 releases since August 2026. Every change passes automated tests before it ships, a person reviews it, and we check the result on the live system.
Research and SEO
AI research agents gather sources on markets, competitors and search, and every claim they return needs a dated source before we use it. Search performance is measured in Google's own tools, not estimated.
Marketing and social media
Content calendars, captions and variations are drafted with AI and reviewed by a person before anything is posted. A client's photos, voice or likeness are used only with their permission.
Answering and running our business
Our own client system, NameCRM, drafts replies in our voice, summarises meetings and calls, and answers our phone when we cannot. A person sends every reply to a client, and anything sensitive, such as money, contracts or a complaint, goes to a person.
What a person always does
- Approves anything a client or customer will see
- Checks every number, name and claim
- Decides what ships, and checks it on the live system
- Handles money, contracts and complaints
What we do not do
- Publish invented numbers, reviews or testimonials
- Use AI personas or AI bylines as authors
- Generate video of real people without their consent
- Let AI message a client on its own, beyond factual confirmations and receipts
Your data
- We use business API access from AI providers, and none of them trains on your data: we switch training off with every service we use, listed on our AI trust page
- Client records stay in the client's own systems
- We tell you which services we connect and which process data outside Canada
- We delete what we hold for you on request
Written by the Nametech Canada team. Last reviewed September 25, 2026.